The Best Web Design Tips Blog



Creating an Optimized Navigation


For many web designers, creating a navigation was as simple as Home, About Us, Contact, etc...It's time to turn the navigation system around! Your main navigational system is the most imporant of all, it's not only how users click through your site, but also how they find it. Remember your navigation system is on every page, and a link to your main page should be on every page of your website!

Let's first talk about your navigational system(s) in place. Are you providing more than one way to get around? Sure this is great for users, but passing on that precious link juice it's not. Try to stick to one main navigation system. After you've condensed down your navigation make sure your targeting your desired keywords. Instead of Home try "Your Business Name" or instead of About Us "About 'Business Name'". These are not necessarily the always the best wording. Try to think about what a user will type into the search engine, then use these words in the navigation.

Optimizing and creating your navigational system is a crucial and major part to generating traffic and getting your desired ranking. As always with your navigational system don't forget to include CSS styling and make it look nice. Lett a user know when they hover over a link and have visted a certain part of the website it's as easy as a color change. This is helpful to the user experiance and that's what it's all about, their experiance on your website. The last SEO tip for your navigation system is to be sure to use the 'title' attribute. Provide a description of the page they are getting ready to click on. (Keep it about one sentance). This keeps your user informed about what page they are getting ready to go to. Keeping these tips in mind will help you create a stellar navigation system, and keep users coming back.


Link to This Page: